MARKETING TEMPLATE
Content Calendar Template
Plan and track content across channels with topics, owners, statuses, and publish dates.
Use this templateWhat's inside
Field | Value |
|---|---|
Month/Quarter | e.g., Q3 2026 |
Content Lead | Name of editorial lead |
Review Cadence | Weekly / Biweekly |
Content Themes
Define 3-5 themes that guide content creation this period.
Theme 1: e.g., Product-led growth strategies
Theme 2: e.g., Customer success stories
Theme 3: e.g., Industry trend analysis
Theme 4: e.g., Team culture and hiring
Content Schedule
Publish Date | Title / Topic | Channel | Content Type | Author | Status | Notes |
|---|---|---|---|---|---|---|
Getting Started Guide | Blog | How-To | Writer A | Published | Evergreen piece | |
Q3 Product Update | Blog | Announcement | Writer B | Scheduled | Coordinate w/ PM | |
Customer spotlight: Acme Corp | Blog | Case Study | Writer A | In Review | Awaiting approval | |
5 Trends Reshaping Our Industry | Thought Leader | Writer C | Draft | |||
Monthly Newsletter | Newsletter | Writer B | Draft | Include survey | ||
Behind the Scenes: Engineering | Culture | Writer C | Idea | |||
Webinar: Best Practices | YouTube | Video | Writer A | Idea | Need speaker | |
SEO Pillar: Complete Guide to X | Blog | Pillar Page | Writer B | Idea | Long-form, 3000w |
Key Dates & Events
List industry events, product launches, holidays, and company milestones that affect content planning.
— Industry conference / trade show
— Product launch or feature release
— Seasonal event or holiday
Distribution Channels
Channel | Frequency | Primary Owner |
|---|---|---|
Blog | 2x per week | Content Lead |
3x per week | Social Manager | |
Biweekly | Email Marketer | |
Daily | Social Manager | |
YouTube | 2x per month | Video Producer |
Content Guidelines
Word count: Blog posts: 1,200-2,000 words. Social: platform-specific limits.
Tone: Reference brand voice guidelines
SEO: Each blog post targets one primary keyword with 2-3 secondary keywords
Visuals: Every post includes at least one custom image or diagram
CTA: Every piece includes a clear call to action
Performance Review
Fill this table after content is published to track what works.
Content Piece | Impressions | Engagement | Conversions | Notes |
|---|---|---|---|---|
Title | X,XXX | X.X% | XX | What worked/not |
Title | X,XXX | X.X% | XX |
Content Backlog
Capture ideas not yet scheduled. Prioritize by relevance to current themes.
Idea: Topic description — Source/Inspiration
Idea: Topic description — Source/Inspiration
Idea: Topic description — Source/Inspiration
Other Marketing templates
Blog Post OutlineStructure a blog post with headline options, key points, SEO keywords, and call to action.
Brand Voice GuidelinesDefine your brand's personality, tone, writing style, and do's and don'ts for consistent communication.
Campaign BriefDefine campaign objectives, target audience, channels, timeline, budget, and success metrics.