MARKETING TEMPLATE
Content Calendar Template
Plan and track content across channels with topics, owners, statuses, and publish dates.
Use this templateWhat's inside
Field | Value |
|---|---|
Month/Quarter | e.g., Q3 2026 |
Content Lead | Name of editorial lead |
Review Cadence | Weekly / Biweekly |
Content Themes
Define 3-5 themes that guide content creation this period.
Theme 1: e.g., Product-led growth strategies
Theme 2: e.g., Customer success stories
Theme 3: e.g., Industry trend analysis
Theme 4: e.g., Team culture and hiring
Content Schedule
Publish Date | Title / Topic | Channel | Content Type | Author | Status | Notes |
|---|---|---|---|---|---|---|
Getting Started Guide | Blog | How-To | Writer A | Published | Evergreen piece | |
Q3 Product Update | Blog | Announcement | Writer B | Scheduled | Coordinate w/ PM | |
Customer spotlight: Acme Corp | Blog | Case Study | Writer A | In Review | Awaiting approval | |
5 Trends Reshaping Our Industry | Thought Leader | Writer C | Draft | |||
Monthly Newsletter | Newsletter | Writer B | Draft | Include survey | ||
Behind the Scenes: Engineering | Culture | Writer C | Idea | |||
Webinar: Best Practices | YouTube | Video | Writer A | Idea | Need speaker | |
SEO Pillar: Complete Guide to X | Blog | Pillar Page | Writer B | Idea | Long-form, 3000w |
Key Dates & Events
List industry events, product launches, holidays, and company milestones that affect content planning.
— Industry conference / trade show
— Product launch or feature release
— Seasonal event or holiday
Distribution Channels
Channel | Frequency | Primary Owner |
|---|---|---|
Blog | 2x per week | Content Lead |
3x per week | Social Manager | |
Biweekly | Email Marketer | |
Daily | Social Manager | |
YouTube | 2x per month | Video Producer |
Content Guidelines
Word count: Blog posts: 1,200-2,000 words. Social: platform-specific limits.
Tone: Reference brand voice guidelines
SEO: Each blog post targets one primary keyword with 2-3 secondary keywords
Visuals: Every post includes at least one custom image or diagram
CTA: Every piece includes a clear call to action
Performance Review
Fill this table after content is published to track what works.
Content Piece | Impressions | Engagement | Conversions | Notes |
|---|---|---|---|---|
Title | X,XXX | X.X% | XX | What worked/not |
Title | X,XXX | X.X% | XX |
Content Backlog
Capture ideas not yet scheduled. Prioritize by relevance to current themes.
Idea: Topic description — Source/Inspiration
Idea: Topic description — Source/Inspiration
Idea: Topic description — Source/Inspiration
Other Marketing templates
-
Blog Post OutlineStructure a blog post with headline options, key points, SEO keywords, and call to action. -
Brand Voice GuidelinesDefine your brand's personality, tone, writing style, and do's and don'ts for consistent communication. -
Campaign BriefDefine campaign objectives, target audience, channels, timeline, budget, and success metrics.