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MARKETING TEMPLATE

Blog Post Outline Template

Structure a blog post with headline options, key points, SEO keywords, and call to action.

Use this template

What's inside

Field

Value

Working Title

Enter working title

Author

Writer name

Target Publish

Status

Draft

Word Count Target

1,500 words

Content Type

Thought Leadership / How-To / Listicle / Case Study

Headline Options

Write at least three headline alternatives. Test which resonates with your audience before publishing.

  1. Headline option A

  2. Headline option B

  3. Headline option C

SEO Strategy

Field

Value

Primary Keyword

Main keyword to rank for

Secondary Keywords

2-3 related terms

Search Volume

Monthly search volume

Current Ranking

Where you rank today (if applicable)

Target URL

/blog/your-post-slug

Target Audience

Describe who this post is written for. Be specific — a post for everyone reaches no one.

  • Role: e.g., Marketing managers at B2B SaaS companies

  • Pain point: What problem are they trying to solve?

  • Awareness level: Are they aware of the problem? Of solutions? Of your brand?

Hook / Opening

Write the first 2-3 sentences that grab the reader's attention. Open with a surprising fact, a provocative question, or a relatable scenario.

Draft your opening here.

Key Points

Outline the main sections of the post. Each point should be a standalone idea that supports the central argument.

  1. Point 1: Main idea

    • Supporting detail or evidence

    • Example or anecdote

  2. Point 2: Main idea

    • Supporting detail or evidence

    • Example or anecdote

  3. Point 3: Main idea

    • Supporting detail or evidence

    • Example or anecdote

  4. Point 4: Main idea

    • Supporting detail or evidence

    • Example or anecdote

Supporting Evidence

List data, quotes, case studies, or external references that strengthen your argument.

  • Statistic or data point — Source

  • Expert quote — Attribution

  • Case study or example — Link

Call to Action

What should the reader do after finishing this post? Be specific and singular.

e.g., "Start your free trial," "Download the guide," "Subscribe to our newsletter"

Internal Links

Link to 2-4 related pages on your site to improve SEO and keep readers engaged.

Meta Description

Write a compelling summary in 155 characters or fewer. Include the primary keyword naturally.

Draft your meta description here.

Social Media Snippets

Pre-write promotional copy for each channel to streamline distribution.

Twitter/X: Concise hook + link. Keep under 280 characters.

LinkedIn: Professional angle with 2-3 sentences of context. Tag relevant people or companies.

Visual Assets Needed

  • Hero image (1200x630px for social sharing)

  • In-post diagrams or screenshots

  • Infographic summarizing key data

  • Author headshot and bio

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