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DESIGN TEMPLATE

User Research Plan Template

Research plan: what to learn, who to talk to, session structure, and timeline.

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What's inside

Field

Details

Study

What you're researching

Method

Interviews / Usability test / Survey / Diary study

Researcher

Sessions

N planned

Dates

Status

Planning

What We Want to Learn

  • What do users do when [situation]?

  • What prevents users from [goal]?

  • How do users currently solve [problem]?

Participants

Criteria

Include

Exclude

Who

Role or behavior that qualifies them

Who should NOT be in the study

How many

N participants

Recruitment

How you'll find them

Session Plan

Phase

Duration

What Happens

Intro

2-3 min

Explain purpose, get consent, make them comfortable

Warm-up

3-5 min

Background — their role, how they work

Core

20-30 min

The main tasks or questions

Follow-up

5 min

Dig into surprises

Wrap-up

2 min

Anything else? Thank them.

Key Tasks / Questions

  • "Show me how you would [task]." — what you're watching for

  • "Tell me about the last time you [situation]." — what you're listening for

  • "What would you expect to happen when [action]?" — what you're testing

Analysis

  • Note-taking: live notes, recording + transcript, affinity mapping

  • Output: research summary, highlight reel, or playback session with team

Timeline

Step

Date

Status

Plan finalized

Done

Participants recruited

Not Started

Sessions run

Not Started

Analysis complete

Not Started

Findings shared

Not Started

Logistics

Detail

Answer

Location

Remote (Zoom) or in-person

Recording

Yes / No — consent needed?

Incentive

Gift card, credit, or none

Tools

Figma prototype, staging, paper

Observers

Who else should watch?

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