AD OPERATIONS TEMPLATE

Monthly Analytics Dashboard Template

Monthly ad ops review: revenue, inventory, key metrics trends, top/bottom performers, and next month prep.

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What's inside

Field	Details
Month	YYYY-MM-DD
Author
Total Revenue	$XX,XXX
vs. Last Month	+X%
Active Campaigns	N

Month at a Glance

One paragraph: was this a good month? What drove the result? What needs attention going into next month?

Revenue

Channel	This Month	Last Month	Change	% of Total
Direct sold — display	$X,XXX	$X,XXX		XX%
Direct sold — video	$X,XXX	$X,XXX		XX%
Programmatic — display	$X,XXX	$X,XXX		XX%
Programmatic — video	$X,XXX	$X,XXX		XX%
Sponsorships / custom	$X,XXX	$X,XXX		XX%
Total	$XX,XXX	$XX,XXX		100%

Key Metrics Trends

Metric	This Month	Last Month	Trend	Notes
Fill rate	XX%	XX%	Stable
eCPM (blended)	$X.XX	$X.XX	Up
Viewability	XX%	XX%	Stable
CTR	X.XX%	X.XX%	Stable
Sell-through rate	XX%	XX%	Down	Investigate: unsold inventory opportunity

Inventory

Ad Unit	Available Imps	Sold Imps	Sell-Through	Revenue	Opportunity
Ad unit name			XX%	$X,XXX	Unsold at $X eCPM = $X,XXX opportunity

Top & Bottom Performers

Type	Campaign / Placement	Performance	Action
Top	Campaign that exceeded expectations	Strong	What made it work — replicate
Top		Strong
Bottom	Campaign that underperformed	Weak	Root cause and corrective action
Bottom		Weak

Operational Notes

Things that happened this month that affected the numbers or the team.

Notable event (new advertiser launched, site redesign, ad tag migration, staffing change)
Issue that impacted delivery or revenue

Next Month

What's coming up and what the team should prepare for.

Item	Date	Impact	Owner
Upcoming campaign launch	YYYY-MM-DD	Expected revenue / volume
Scheduled maintenance or migration	YYYY-MM-DD	Downtime or delivery impact
	YYYY-MM-DD

Action Items

Action	Owner	Deadline	Status
Specific action from this review		YYYY-MM-DD	Not Started
		YYYY-MM-DD	Not Started

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