Press Release Template

[HEADLINE: Action-Oriented, Present Tense, Under 80 Characters]

[Subheadline: Expand on the headline with one additional detail or context]

CITY, STATE — Write the lede paragraph here. Answer Who, What, When, Where, and Why in two to three sentences. This is the most important paragraph — many outlets will only run this.

Details

Expand on the announcement with supporting details. Explain the significance — why does this matter to the reader? Include data points, market context, or customer impact.

"Add a quote from a senior executive or key stakeholder. The quote should express vision, excitement, or strategic importance — not repeat facts from the body." — Name, Title, Company

Provide additional context: pricing, availability dates, technical specifications, partnership details, or market data that supports the announcement.

"Optional second quote from a partner, customer, or industry analyst that provides external validation." — Name, Title, Organization

Availability

State when and how the product, service, or initiative is available. Include a URL, app store link, or instructions for accessing what was announced.

About [Company Name]

[Company Name] is a [brief description of what the company does]. Founded in [year], the company serves [target audience] with [key value proposition]. Headquartered in [location], [Company Name] [notable achievement or scale metric]. For more information, visit [website URL].

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