Competitive Analysis — Template

Field	Value
Date	YYYY-MM-DD
Analyst	Your name
Market Segment	Define the market segment being analyzed

Executive Summary

Provide a 2-3 sentence overview of the competitive landscape and your key takeaways. What should a busy stakeholder remember from this analysis?

Market Overview

Describe the current state of the market. Include market size, growth trajectory, major trends, and shifts in buyer behavior that affect competitive dynamics.

Total addressable market (TAM) and serviceable addressable market (SAM)
Key market trends shaping the category
Buyer expectations that have changed recently
Regulatory or technology shifts affecting the space

Competitor Overview

Competitor	Type	Target Market	Key Differentiator	Est. Market Share
Competitor A	Direct	Who they sell to	Their primary selling point	Estimate or range
Competitor B	Direct	Who they sell to	Their primary selling point	Estimate or range
Competitor C	Indirect	Who they sell to	Their primary selling point	Estimate or range
Competitor D	Indirect	Who they sell to	Their primary selling point	Estimate or range
Competitor E	Emerging	Who they sell to	Their primary selling point	Estimate or range

Feature Comparison Matrix

Rate each competitor's capability. Use: ++ (best-in-class), + (adequate), ~ (partial/weak), -- (missing).

Feature	Your Product	Competitor A	Competitor B	Competitor C	Competitor D
Core feature 1	Rating	Rating	Rating	Rating	Rating
Core feature 2	Rating	Rating	Rating	Rating	Rating
Core feature 3	Rating	Rating	Rating	Rating	Rating
Core feature 4	Rating	Rating	Rating	Rating	Rating
Core feature 5	Rating	Rating	Rating	Rating	Rating
Core feature 6	Rating	Rating	Rating	Rating	Rating
Differentiating feature 1	Rating	Rating	Rating	Rating	Rating
Differentiating feature 2	Rating	Rating	Rating	Rating	Rating

Pricing Comparison

Competitor	Free Tier	Pro / Team	Enterprise	Pricing Model
Your Product	What is included	Price and what is included	Price and what is included	Per seat / usage / flat
Competitor A	What is included	Price and what is included	Price and what is included	Per seat / usage / flat
Competitor B	What is included	Price and what is included	Price and what is included	Per seat / usage / flat
Competitor C	What is included	Price and what is included	Price and what is included	Per seat / usage / flat
Competitor D	What is included	Price and what is included	Price and what is included	Per seat / usage / flat

Strengths & Weaknesses

Competitor A: Name

Strengths: What they do well — features, brand, distribution, pricing
Weaknesses: Where they fall short — gaps, complaints, limitations
Recent moves: New features, acquisitions, pricing changes, partnerships

Competitor B: Name

Strengths: What they do well
Weaknesses: Where they fall short
Recent moves: Notable changes

Competitor C: Name

Strengths: What they do well
Weaknesses: Where they fall short
Recent moves: Notable changes

SWOT Analysis (Your Product)

Strengths	Weaknesses
Internal advantage you can leverage	Internal limitation to address
Internal advantage you can leverage	Internal limitation to address

Opportunities	Threats
External trend you can capitalize on	External risk to monitor or mitigate
External trend you can capitalize on	External risk to monitor or mitigate

Strategic Implications

Based on this analysis, summarize the key implications for your product strategy.

Where you have a defensible advantage and should double down
Where competitors are weak and you can capture share
Where you are behind and need to close the gap (or deliberately choose not to)
Emerging threats that require monitoring or preemptive action

Recommended Actions

Action	Rationale	Priority	Owner
Specific action to take	Why this matters based on the analysis	High / Medium / Low	Owner
Specific action to take	Why this matters based on the analysis	High / Medium / Low	Owner
Specific action to take	Why this matters based on the analysis	High / Medium / Low	Owner

Sources & References

List the sources used in this analysis. Include dates to indicate freshness.

Source 1 — description, URL, date accessed
Source 2 — description, URL, date accessed
Source 3 — description, URL, date accessed
Competitor websites, G2/Capterra reviews, analyst reports, user interviews

Competitive Analysis Template

What's inside

Executive Summary

Market Overview

Competitor Overview

Feature Comparison Matrix

Pricing Comparison

Strengths & Weaknesses

Competitor A: Name

Competitor B: Name

Competitor C: Name

SWOT Analysis (Your Product)

Strategic Implications

Recommended Actions

Sources & References

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